Aligning Social Media with College Access Goals: Connecting with Underserved Students
 This webinar, led by nationally-recognized speaker Anjuan Simmons of Adverlyze, will show how underserved students and people of color access and use social media differently than other populations. Anjuan will also demonstrate the importance of audience research in forming a social media strategy for a specific segment of the target audience as well as how to integrate inclusive social media approaches into your online presence. Finally, this workshop will demonstrate how to use these tools to communicate effectively with underserved teens.
Agenda
- An Overview of Social Media
- How Underserved Students Use Social Media
- The Importance of Audience Research
- Creating a Multi-Channel Strategy
- Integrating Social Media into Your Online Presence
- Communicating with Underserved Teens
- Social Media Tools for Working With Students
Contact Information
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We will select the date that will allow the most people to attend. Once the date has been set, you will receive an email with access instructions for the webinar.
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